first published on November 27, 2015 by Josh
Recently, Buzzfeed has been publishing articles for a group called DAV, in an attempt to reach a veteran audience, and they’re terrible.
As someone who produces content daily for a primarily veteran audience, I am going to go ahead and say that Buzzfeed needs to give up. I respect what they’re trying to do, but these forced, sponsored lists, are just reinforcing the “Dysfunctional Veteran” stigma in a horribly over simplified manner.
Here’s a few examples of what their interns have been putting out on behalf of vets:
Service automatically means I need to recover? What are we alcoholics?
Who writes this stuff Buzzfeed? Come on, you guys are really good at producing content that everyone wants to click on. I understand your reasoning and support for the DAV, they’re a great organization that helps out a lot of dudes, but why are you letting stuff like this go out the door and onto the internet? It’s not helping anyone at all.
This goes back to connection with the audience. Your intern receives a task, and they willingly commit to it. That’s their job! They really don’t care about what they are writing, and we can see that.
It’s amazing I know, but there are a lot of extremely good writers within the veteran community. Reach out to them, find one who isn’t employed, and give that person a job. I guarantee that person will give you work that is 1000 times more effective for your veteran audience.
Now that you’ve seen our list, I hope you take a second glance before you push your next story for the DAV out. If you want to support veterans and veteran organizations, that’s awesome! I’m happy that you’re taking the time to realize we exist, but please for Chesty Puller’s sake, stop pushing the idea of the broken GWOT veteran.